Company Overview

ITVX was formed in 2001 in response to the growing trend towards product placement in the entertainment industry, most notably in television. Frank Zazza, one of the early pioneers of the product placement industry,developed the iTVX Expert System to help quantify what was previously considered a subjective? advertising practice. Over the past several years, iTVX has emerged as the global leader in the field of product placement valuation..

Opportunity

iTVX needed a product placement valuation mechanism built to allow its editors to evaluate video clips and assess value utilizing iTVX’s trademarked Q-Ratio and Q-Index. In addition, a player needed to be built that would allow clients access to the reports being created.

Solution

Swipht used an Agile process to quickly build the editor using Flash 8 with Action Script 2.0. The iTVX InTV, InMovie and InWeb players are the core systems that provide marketers, agencies producers and broadcasters with the most comprehensive measuring and statistical date for product placement on TV, theaters and the Web.

Results

The original build of the player has performed well and has met the goals of the organization. iTVX and Swipht continue to find areas in which the player can be extended and improved.

Technologies

• Flash 8
• Action Script 2.0